Skills

Guide for using Claude Design (claude.ai/design) — Anthropic Labs' conversational design tool — to produce on-brand prototypes, landing pages, presentations, dashboards, microsites, and client deliverables. Use whenever the user mentions Claude Design, claude.ai/design, Anthropic Labs Design, or wants to generate a prototype, mockup, wireframe, landing page, slide deck, dashboard UI, or microsite. Also trigger on "design system", "UI kit", "on-brand design", "export to Claude Code", "export to PPTX or PDF", "remix a design system", "brand assets", "inline comments on design", or any conversational UI-generation workflow — even if the user doesn't say "Claude Design" by name. Especially applies to SEO Navigator agency work — client landing pages for ceramic coating, PPF, tint, detailing shops, agency proposals, client dashboards, Agency OS surfaces, and white-label design deliverables.

Requires: None — design methodology only

AI-Agentic Shopping & Carousel Optimization (V2.0) for Google Merchant Center product feeds. Use this skill whenever the user wants to optimize product titles, descriptions, or Merchant Center feed data for AI retrieval systems (ChatGPT carousels, Gemini shopping results). Trigger when the user mentions: product feed optimization, Merchant Center, Google Shopping rankings, ChatGPT carousel visibility, shopping fan-out queries, schema.org product markup, custom label mapping, EAV descriptions, RAG citability, or AI product discoverability. Also trigger for any request involving product data transformation for a detailing, automotive, or e-commerce brand where the goal is to appear in AI-generated shopping recommendations. This skill produces all three outputs (optimized title, custom label mapping, HTML knowledge base description) in one pass unless the user specifies otherwise.

Requires: Web + creative assets

AI Visibility & Prompt Injection Audit for Local Business Profiles. Use whenever the user wants to analyze a local business or competitor for AI search manipulation, prompt injection, adversarial SEO, or ranking manipulation targeting LLM search engines (ChatGPT, Gemini, Perplexity, Bing Copilot). Trigger on: competitor analysis, AI search audit, prompt injection detection, adversarial SEO, ranking manipulation, GBP audit, AI visibility hacking, preference manipulation, schema markup audit, review manipulation, hidden text injection, AI carousel gaming, or investigating how a business boosts visibility in AI search results. Also trigger for "how is [competitor] ranking in AI search", "are they using prompt injection", "audit this business profile", "check for manipulation". Covers offensive detection and defensive recommendations.

Requires: Web only — SERP / AI-Overview checks

Autonomous overnight LLM research agent — based on Karpathy's autoresearch framework. Runs an autonomous experiment loop where Claude modifies a training script, trains for a fixed time budget, evaluates val_bpb, keeps improvements, discards regressions, and repeats indefinitely while the human sleeps. Adapted for Apple Silicon (M4 Pro / MPS). Trigger on: autoresearch, overnight experiments, autonomous training, LLM research, val_bpb, train overnight, experiment loop, autonomous researcher, Karpathy autoresearch, neural network training loop, hyperparameter search, architecture search, model training experiments, "run experiments while I sleep", autonomous ML, self-improving training, ablation study. Also trigger when the user wants to set up an autonomous coding agent that iterates on code, trains, evaluates, and loops without human intervention.

Requires: Web research (+ local python scripts)

Full cold calling AI system — generates personalized cold call scripts, coaches users through roleplay practice, handles objection training, and prepares call strategies. Use this skill whenever the user mentions cold calling, sales calls, prospecting calls, phone outreach, getting past gatekeepers, sales scripts, call openers, objection handling, sales roleplay, pitch practice, SDR training, BDR outreach, appointment setting calls, or any request to prepare for, practice, or improve phone-based sales conversations. Also trigger when the user asks about problem statements, connecting phrases, opening lines for sales, how to sound natural on calls, or overcoming call reluctance. Works for sales reps, managers, business owners, and anyone who needs to make outbound calls.

Requires: GHL / CRM contact data — SEO Nav MCP ✓

AI Overview Consensus Content Audit — scores whether a page's content will pass Google's consensus-based source reliability filtering for AI Overviews. Extracts atomic claims, cross-references against SERP consensus, calculates LOO vulnerability and informative agreement scores. Trigger on: AI Overview audit, AIO content optimization, consensus scoring, informative agreement analysis, source reliability check, atomic claims audit, cross-source fact validation, content consensus analysis, "will this rank in AI overviews", "optimize for AI summaries", or any request to assess or improve a page's eligibility for Google AI-generated summaries. Also trigger when auditing content for contradictions, commercial claim risk, or SERP alignment. Works for any vertical with detailing/automotive defaults.

Requires: Web only (WebFetch / WebSearch)

GoHighLevel (GHL) API v2 expert — provides complete knowledge of OAuth 2.0 authentication, all 413 API endpoints across 36 categories, 58 webhook events with payload schemas, scopes, rate limits, external authentication, billing webhooks, marketplace modules (conversation providers, CustomJS, shared secrets), and code examples. Use this skill whenever the user asks about the GoHighLevel API, GHL API, HighLevel API, LeadConnector API, or needs help building integrations, marketplace apps, custom providers, webhook handlers, or OAuth flows for GoHighLevel. Also trigger when the user mentions GHL-specific API terms like "leadconnectorhq", "services.leadconnectorhq.com", "marketplace.gohighlevel.com", "Private Integration Token", "GHL scopes", "GHL webhooks", "conversation provider", "LC Phone API", "LC Email API", or "GHL OAuth". This skill covers the full developer documentation from the official GoHighLevel/highlevel-api-docs GitHub repository.

Requires: GHL CRM — SEO Nav MCP ✓ (contacts, conversations, opportunities, ghl_*)

Google Ads Campaign Builder & Strategy Architect for local service businesses. Designs complete campaign structures with bid strategies, budget allocation, settings, and ad scheduling. Covers Search, Performance Max, and Local Services Ads. Trigger on: campaign setup, campaign structure, bid strategy, budget allocation, new campaign, Google Ads settings, Performance Max, pMax, Local Services Ads, LSA, smart bidding, maximize conversions, target CPA, target ROAS, maximize clicks, campaign type, search campaign, display campaign, campaign launch, campaign restructure, ad scheduling, campaign settings, shared budgets, portfolio bidding, account structure, campaign hierarchy, new Google Ads account. Also trigger on 'campaign', 'bid strategy', 'budget', or 'launch' in any Google Ads context, or requests to structure, launch, reorganize, or audit Google Ads campaigns. Includes budget-tiered templates for detailing shops. Works for any local service business with deep defaults for automotive detailing.

Requires: Google Ads API — SEO Nav MCP ✗ (planned)

Google Ads Conversion Tracking & Attribution Setup for local service businesses. Configures conversion actions, GA4, GTM, phone call tracking, form tracking, offline conversion imports, and GHL-to-Ads sync. Includes value-based conversion assignment by service type and signal-stacking for low-volume accounts. Trigger on: conversion tracking, GA4 setup, phone call tracking, form submissions, GTM, Google Tag Manager, attribution, conversion actions, tracking code, conversion value, offline conversions, GCLID, enhanced conversions, call tracking, CallRail, WhatConverts, offline import, conversion audit, tracking setup, measurement, conversion rate, lead tracking, CRM sync, GHL sync, pipeline tracking. Also trigger on 'tracking' or 'conversions' in any Google Ads context. Deep defaults for automotive detailing.

Requires: Google Ads ✗ (planned) + GA4/GTM ✓ + GHL ✓

Google Ads Ad Copy Lab — generates RSA headlines, descriptions, ad extensions, and A/B testing frameworks for local service businesses. Pre-loaded with 100+ proven detailing ad headlines and 15 messaging angles. Trigger on: ad copy, headlines, descriptions, RSA, responsive search ads, ad strength, A/B test ads, write ads, ad extensions, sitelinks, callouts, call extension, ad creative, Google Ads copy, detailing ad copy, poor ad strength, write Google Ads, ad disapproval, headline ideas, description lines, pin positions, ad rotation, messaging angles, value propositions, call to action, CTA, ad testing, structured snippets. Also trigger on 'ads', 'copy', 'headlines', or 'descriptions' in any Google Ads context, or requests to create, improve, or test ad creative. Works for any local service business with deep defaults for automotive detailing.

Requires: Google Ads API — SEO Nav MCP ✗ (planned)

Google Ads Keyword Research & Ad Group Architect for local service businesses. Generates keyword clusters, match type recommendations, negative keyword lists, ad group structures, and budget allocation. 200+ detailing-specific keywords across ceramic coating, PPF, paint correction, window tint, interior, fleet. Trigger on: keyword research, ad group structure, keyword grouping, negative keywords, match types, search terms, keyword planner, detailing keywords, competitor keywords, long-tail keywords, search volume, keyword strategy, keyword clustering, keyword mapping, near me keywords, keyword expansion, search term mining, keyword pollution. Also trigger on 'keywords' or 'search terms' in any Google Ads context, or requests to build/restructure ad groups. Works for any local service business with deep defaults for automotive detailing.

Requires: Google Ads API — SEO Nav MCP ✗ (planned)

Google Ads Performance Auditor & Optimizer for local service businesses. Runs comprehensive account audits, identifies wasted spend, analyzes quality scores, and produces prioritized optimization recommendations with industry benchmarks. Trigger on: Google Ads audit, account audit, quality score, wasted spend, optimization, performance review, search terms report, ad performance, CPC too high, not enough conversions, why are my ads not working, Google Ads report, monthly report, KPI dashboard, anomaly detection, account health, impression share, ad spend analysis, ROAS, CPA analysis, budget optimization, underperforming ads, click fraud. Also trigger on 'audit', 'performance', 'report', 'optimize', or 'wasted spend' in any Google Ads context. Pre-loaded with car detailing industry benchmarks. Works for any local service business.

Requires: Google Ads API — SEO Nav MCP ✗ (planned)

Google Ads Proximity & Radius Targeting Optimizer for local service businesses. Generates tiered proximity rings with bid modifiers and ready-to-paste Google Ads Scripts. Optionally uses local SEO grid rank data (SEO Utils, Local Falcon, BrightLocal) for data-driven bid modifiers via Compensate/Dominate/Hybrid strategies. Trigger on: radius targeting, proximity targeting, geo-targeting, bid modifiers by distance, service area targeting, concentric rings, Google Ads Scripts location targeting, grid-to-ads strategy, SEO Utils grid for ads, rank grid to bid modifiers, or any request to improve geographic ad targeting. Also trigger on 'radius', 'proximity', 'miles', 'service area', 'grid report', 'geo-grid' in a Google Ads context, or combining local SEO rank data with paid ads. Works for any local service business with deep defaults for automotive detailing (ceramic coating, PPF, window tint, fleet).

Requires: Google Ads API — SEO Nav MCP ✗ (planned)

Google Ads Remarketing & Audience Engine for local service businesses. Builds remarketing lists, RLSA strategies, Customer Match uploads, audience signals for Performance Max, and seasonal re-engagement campaigns. Trigger on: remarketing, retargeting, audiences, RLSA, customer match, audience segments, website visitors, past customers, lookalike audiences, similar audiences, audience signals, custom segments, in-market audiences, re-engage, win back, upsell campaigns, cross-sell, audience ladder, remarketing lists. Also trigger on 'audiences', 'retargeting', 'past customers', or 'remarketing' in any Google Ads context, or requests to re-engage previous visitors, build audience targeting, create upsell sequences, or set up seasonal campaigns. Includes seasonal re-engagement sequences for detailing. Works for any local service business with deep defaults for automotive detailing.

Requires: Google Ads API + audiences — SEO Nav MCP ✗ (planned)

HighLevel CRM platform expert — answers how-to questions, walks users through setup and configuration, and troubleshoots issues using a comprehensive 1,700-article knowledge base. Use this skill whenever the user mentions HighLevel, GoHighLevel, GHL, or asks about features commonly associated with HighLevel (sub-accounts, workflows, funnels, LC Phone, LC Email, SaaS mode, snapshots, conversation AI, voice AI, A2P registration, pipeline management, etc.). Also trigger when the user references HighLevel-specific terminology like "agency view", "sub-account", "smart lists", "trigger links", "workflow recipes", "prospecting tool", or "Eliza agent platform" — even if they don't say "HighLevel" explicitly.

Requires: GHL — SEO Nav MCP ✓; KB references are local

Koray-Style Local SEO City Page Auditor — crawls and scores city/service-area pages against Koray Tugberk's semantic content network framework, integrated with QueryMind's Topical Maps system. Scores pages on 6 CQS-aligned dimensions, extracts EAV triples for the Knowledge Graph, generates CORE/OUTER cluster structures and content briefs compatible with QueryMind import. Trigger on: city page audit, local SEO audit, service area page audit, doorway page detection, template page detection, thin city pages, local content audit, source context audit, entity page audit, Koray city audit, local page scoring, multi-location page review, "audit my city pages", "check my location pages", "are my city pages thin", "which city pages should I keep". Works for roofing, auto detailing, HVAC, plumbing, and general local services.

Requires: Web crawl of city/landing pages

Landing Page Funnel Builder — designs high-converting VSSL-style HTML funnels (squeeze page → opt-in → watch page → call booking) for GitHub/Netlify deploy. Optimized for local service businesses (detailing, ceramic coating, PPF, window tint) and SEO Navigator agency use. Trigger on: landing page, squeeze page, funnel, opt-in, lead gen page, Facebook ads landing page, VSSL funnel, watch page, call booking page, A/B test landing page, HTML landing page, deploy landing page, Netlify, detailing landing page, PPF page, ceramic coating page, window tint page, or any request to design, build, or iterate on a landing page for paid traffic. Also trigger on cloning pages for messaging tests or converting GoHighLevel funnels to custom HTML.

Requires: WordPress/Elementor + Astro — SEO Nav MCP ✓

Claude Managed Agents expert — comprehensive reference for Anthropic's managed agent harness (Agent + Environment + Session + Events). Use this skill whenever the user mentions Claude Managed Agents, managed agents, /v1/agents, /v1/sessions, /v1/environments, agent_toolset_20260401, managed-agents-2026-04-01 beta header, autonomous agent harness, cloud-hosted agents, session events, SSE streaming for agents, outcome-based agents, rubric grading, multi-agent orchestration, callable_agents, agent memory stores, or any question about building, configuring, or pitching Managed Agents. Also trigger on "Managed Agents pricing", "session-hour", "how do I build a long-running agent", "agent with rubric", "self-evaluating agent", "when should I use Managed Agents vs Agent SDK vs Claude Code", "agent that runs overnight", or delegation to AI agents for hours-long workloads. Trigger even when user just says "managed agents" in an Anthropic/Claude context without the "Claude" prefix.

Requires: None — reference docs only

Meta Ads Diagnostics — troubleshooting for Meta/Facebook campaigns. 5-layer Root Cause Analysis (Objective → Targeting → Creative → Bidding → Landing Page), anomaly detection, A/B test interpretation, learning phase troubleshooting, pre/post-launch checklists. Covers: not spending, ROAS crashed, CPA too high, learning phase stuck, zero conversions, creative fatigue, audience saturation, ad disapprovals. Detailing benchmarks pre-loaded. Trigger on: campaign not working, ROAS dropped, CPA too high, not spending, learning limited, diagnose, troubleshoot, root cause, A/B test results, zero conversions, creative fatigue, CPM spike, no leads, ads not delivering, campaign health check.

Requires: Meta Marketing API — SEO Nav MCP ✗ (planned)

Meta Ads Optimizer — optimization engine for running Meta/Facebook campaigns. Budget reallocation (Stars/Hidden Gems/Cash Cows/Money Pits quadrant), bid strategy migration, placement optimization, audience saturation detection, funnel analysis (lead → appointment → show → close), scaling playbooks (vertical, horizontal, duplicate, ASC+), seasonal planning with CPM data. Detailing benchmarks pre-loaded. Trigger on: optimize ads, budget allocation, bid strategy, cost cap, placements, audience saturation, funnel analysis, scale campaign, seasonal campaign, ROAS dropping, creative fatigue, budget rebalance, CPM spike.

Requires: Meta Marketing API — SEO Nav MCP ✗ (planned)

Meta Ads Performance Hub — reporting, audits, and client-ready analysis for Meta/Facebook campaigns. Weekly/monthly reports with WoW/MoM comparisons, campaign scoring (Green/Yellow/Red), client reports in business language, audience insights, media audit with 6-step rubric, ROAS/CPA alerts, KPI calculation rules. Detailing benchmarks pre-loaded. Trigger on: campaign report, performance report, client report, how are my ads doing, ROAS report, campaign audit, media audit, weekly report, monthly report, ad performance, audience insights, campaign scoring, ad account review.

Requires: Meta Marketing API — SEO Nav MCP ✗ (planned)

Meta Ads Campaign Accelerator (Enhanced) — 8-agent pipeline from URL to upload-ready Facebook/Instagram ads with 4-Campaign Revenue Engine, Post ID graduation, 6 Hook Archetypes, Anchor Offers, seasonal planning, lead gen KPIs. Agents: brief analyst, client interview, buyer persona roleplay, VoC mining, Meta Ad Library competitive intel, campaign strategist, creative generator, delivery packager. Detailing defaults for ceramic coating, PPF, window tint, vinyl wrap. Trigger on: Meta ads, Facebook ads, ad campaign, ad strategy, ad creative, ad copy, audience targeting, buyer persona, competitive analysis, ad library, voice of customer, creative testing, campaign architecture, paid social, media buying, hook angles, upload-ready ads, detailing ads, ceramic coating ads, PPF ads, lead generation ads, Messenger ads, instant form ads, anchor offer.

Requires: Meta Marketing API — SEO Nav MCP ✗ (planned)

Meta Ads Lead Generation Engine — transforms campaigns into phone calls, Messenger conversations, and booked appointments. 4-campaign revenue engine (C-1 ASC+, C-2 Manual ABO, C-3 Creative Lab, C-4 Retargeting), Messenger flows, Instant Forms, anchor offers, Post ID graduation, phone call tracking, lead pipeline SLA, 90-day roadmaps. Detailing defaults for ceramic coating, PPF, window tint, vinyl wrap. Trigger on: lead generation, phone call ads, Messenger flow, instant form, anchor offer, booked appointments, Post ID graduation, lead pipeline, lead nurture, detailing leads, call tracking, lead quality, show rate, appointment booking, 90-day roadmap.

Requires: Meta Marketing API ✗ (planned) + GHL ✓

Paid vs Organic Crosswalk — merges Google Ads and SEO data into a visual HTML dashboard + Excel workbook showing where paid spend overlaps with organic rankings. Trigger on: blended search, paid vs organic, crosswalk, search overlap, paid keyword vs organic ranking, SEO + PPC report, cut ad spend, organic opportunity, keyword gap between ads and SEO, cost savings from SEO, search budget optimization, or combining Google Ads with Search Console/rank tracking data. Also trigger when user uploads or pastes Google Ads keyword reports alongside organic data (SEMrush, Ahrefs, SE Ranking). Trigger on 'crosswalk' or 'blended search' in any search marketing context. SEO Navigator branded, works for any search marketing analysis.

Requires: Google Ads ✗ (planned) + GSC ✓ — SEO Nav MCP

Pipeline Reactivation Engine — pulls lost/stale deals from GoHighLevel, cross-references Gmail for conversation context, scores sentiment, builds a review spreadsheet + HTML dashboard, and drafts personalized re-engagement emails by pitch type. Trigger on: pipeline reactivation, database reactivation, dead deals, lost deals, stale pipeline, re-engagement emails, win-back campaign, dormant leads, follow-up in future, deal recovery, pipeline sweep, cold pipeline, revive deals, reconnect with prospects. Also trigger on 'reactivation', 'dead pipeline', 'stale deals', 'win back', 'dormant', or 'follow up in future' in any sales or CRM context. Trigger when user wants to email old prospects or sweep their pipeline. Pre-loaded with detailing vertical pitches (ceramic, PPF, tint, fleet). GHL + Gmail via MCP.

Requires: GHL contacts/conversations — SEO Nav MCP ✓

Lightweight on-page SEO audit of a single URL using web tools only. Produces a structured Markdown report. Use for POC/demo runs that must work with no MCP servers or external API keys — only WebFetch/WebSearch.

Requires: Web only (WebFetch / WebSearch)

SEO Navigator Agency Operating System — the internal AI co-pilot for the SEO Navigator team. Use this skill whenever a team member asks about SEO strategy, content briefs, monthly reports, GHL CRM workflows, paid ads execution, ClickUp task management, SOPs, KPIs, OKRs, ICE prioritization, client onboarding, performance reviews, or any agency workflow. Trigger on: Semantic OS audit, content brief, monthly report, GHL pipeline, paid ads, ICE score, SOP, ClickUp template, KPI scorecard, OKR check-in, onboarding checklist, agency operations, client deliverable, department workstream, or any SEO Navigator process. This skill encodes the agency's full methodology — use it whenever the team needs to execute, plan, or document anything.

Requires: GHL + GA4/GSC + Drive — SEO Nav MCP ✓ (ClickUp not in MCP)

SNMS Local Lead Generation & AI Content Engine — deploy GHL CRM AI agents for social lead conversion, manage local lead gen campaigns (Facebook Messenger ads, zip-code targeting, reviews, websites), and run integrated AI content automation (blog + social posts from a unified roadmap). Trigger on: local lead generation, GHL AI agents, social lead conversion, CRM chatbot, Messenger ads, appointment booking automation, local business marketing, content automation, blog + social workflow, SNMS, lead reactivation, GHL Social Planner, n8n content automation, keyword CTA, DM/comment capture, follow-up sequences, content-to-lead pipeline. Covers full lifecycle: market research, ad creation, AI agent deployment, nurturing, content generation, and performance tracking.

Requires: GHL CRM + content — SEO Nav MCP ✓

Urable API v1 expert — complete knowledge of all 11 REST endpoints for managing customers and items (vehicles/property/assets) in Urable, the all-in-one business management platform for service-based businesses. Covers authentication (Bearer token), rate limits, CRUD operations for customers and items, pagination, filtering, and request/response schemas. Use this skill whenever the user mentions Urable, Urable API, or asks about managing customers, vehicles, items, or jobs through the Urable platform. Also trigger when the user references "app.urable.com", Urable access tokens, or wants to build integrations, automations, or scripts that interact with Urable data. Trigger on: Urable API, Urable customers, Urable items, Urable vehicles, Urable integration, Urable webhook, Urable CRM, service business management API, detailing shop software API, or any request involving programmatic access to Urable data.

Requires: Urable booking API — SEO Nav MCP ✗ (planned)